In this day and age the importance of building relationships is more important than ever. As more and more people are becoming entrepreneurs the need to partner with individuals increases. Linking yourself and your brand to others can be a key in whether or not your business succeeds or fails. Or maybe you don’t necessarily want to partner with them but you want to make an inquiry to get some wisdom and direction. Better yet this particular individual has tons of followers or connections and you just need them to give you a SHARE on Facebook, or a reTWEET on Twitter, that shouldn’t be too much trouble. As innocent as that request or expectation may seem there are appropriate and inappropriate ways to connect with individuals to make these request known.
Here are 4 keys to USING people….
- Don’t be so aggressive– Aggression is a key characteristic for most entrepreneurs which helps them to be effective in what they do. Taking charge, taking risk and being pushy helps them achieve plenty of their goals. However when trying to build relationships and connecting with new individuals being too aggressive can be a major no-no. Remember most of the people that you are trying to reach are business owners like yourself. Aggression can be taken as rude, which is a characteristic most people do not want to deal with.
- Don’t be selfish– I have people that I have never met in person (only social media) or have just recently met, ask me: How did I get on ABC? How did you get in Black Enterprise? How do you get a vendors license? How do you get your 501c3? Now I am all for sharing information and helping people to make solid connections and build relationships. However, I am not for people selfishly taking everything they can from me and not reciprocating the effort. Before I generally ask someone for their information I make sure that I am prepared to do the same. In no bank can you make withdrawals without first making some deposits!
- Don’t be a bug-If you have reached out to someone and they said they would get back to you, give them that opportunity. No one likes a person constantly bugging them about anything. Give them some space. If they haven’t gotten back to you after the initial contact, reach out at a later time, (as sometimes people forget) and say I am just following up on our previous email. That is it, if they still don’t respond, then drop it and move on to someone else.
- Nurture the connection–If I give someone some excellent information or solid connection and I never hear anything at all from that person again then that speaks volumes about their motive. When people assist me I make sure to let them know that I truly appreciated it. Hey, Thanks for that information, it was really great and helped me alot. That makes a world of difference. Also later on I would follow up and ask them how they are doing? It is small talk but people remember little things like that. It is nothing wrong with using people if you use them the right way. However it is everything wrong with abusing people. Use these keys to make connections and to build solid relationships and grow your brand!