How To Build A Business Empire While Not Destroying Your Family
by PK Kersey
New businesses are popping up all over. Entrepreneurs are fulfilling their dreams. Men and women all over are no longer working for companies for 40-50 years and then retiring. So many individuals are launching out into the arena of entrepreneurism to test the waters and building their empire. The reason being, some people are fed up with their 9-5, others are curious to see if they can do it and lastly some because that is all they can think about. But, whatever the reason people all over are making that shift.
One of the biggest surprises many find out when they make this shift is the time factor. Many people are really not prepared for the dramatic shift in time and effort it takes to really build a business. As stated earlier, many people are coming from a 9 to 5 where it was just that 9 to 5. Punch in at 9am leave at 5pm. Now I have been a government worker for years so let me examine that a little closer. 9 to 5 is not really 9 to 5. There is the occasional late days, long break days, extended lunch days, and don’t forget leave early days. Then also there is conversing with co-workers during the day, surfing the internet, and especially wasted time spent on social media. So if a person tries to bring this type of work experience with them when they start a business they are destined to fail. When you are the boss EVERYTHING changes.
This means there can be no more lateness for meetings, which is a reflection of you and your brand. No more long breaks, playing around, delays could cost you money. Every minute has to be accounted for and planned. The 9 to 5 aspect is over, building a brand becomes a 24 hour 7 day a week mission. That is a real culture shock for some people. What can happen is the passion that they have for their “Brand” is not matched by their passion to do the “work” of the brand. No matter how good the product is, the work has to be far better. I know so many individuals that have awesome ideas, products, inventions, however their work ethic lacks in so many areas. They are always tired, they can’t make it to this event which will really help them, because they are sleepy. Their body hurts, they need rest, they have a cold, and they don’t feel well. So many excuses because their “work” doesn’t match their “passion”.
Now putting in this work will have some effect on your family life. For those of us that are married, this mission can put a strain on a marriage, now add kids, and maybe your spouse has a job or is also building a brand, wow, that is a lot of variables going on. Now I am not saying that singles have it easy as they also have issues. But as a married man I know that if communication isn’t prioritized then frustration will be maximized. If I don’t communicate and plan with my wife about events to let her know, then I could be expecting to go to a college to speak to 1000 students about image and she could be expecting me to go to art class with 2 boys (my sons). Conversations have to be made up front that this brand is going to take up a lot of time but family time must still be made. It would be terrible to build a strong successful brand that makes millions at the expense of an awesome family. But equally as bad would be having a strong family unit but not have any finances to pay bills or to live. Some people may not like that last sentence but I believe that strongly.
I believe that sometimes we settle for less because it is challenging. We settle for not building that dream because it isn’t a simple process. However, when that happens not only do we suffer but our next generation suffers as well. Our children are depending on us to live our best life so that we can help them to live their best life as well!!
So building that business will be demanding, it will mean long days, and no sleep. But it should not mean that your family life is ruined. In fact it should be enhanced but only with maximizing communication and being committed to make both family and business successful.