So often when I come across an interesting small business I immediately run to Twitter, Instagram or Facebook to get more information or just to make a quick connection with them. I can’t tell you how disappointing it is to find out that many of these small businesses do not have a social media presence. I am not talking about 2 or 3 but from my studying more than 60 percent of the small businesses I came across did not have an active social media presence. Not only businesses but so many churches across the country have totally ignored this opportunity to reach the masses.
Make no mistake plenty of people are like me and would much rather link up with a business on social media before going to their website. So when business neglect to add this vital feature to their profile they are missing out on customers, exposure and more importantly income.
Now I’ve had small business owners tell me, yes I am all over social media; Facebook, Instagram and Twitter. However, when I go to the page the profile is incomplete, it contains an old logo and they haven’t posted anything in 24 weeks. Now to social media pros this is a no-no. This is worse than not having any accounts at all. People will not follow your accounts if they see that you are not active and will have questions about your business as a whole.
Also business owners will say, “well I don’t have the time”. They would rather function on the part of the business that they are good at, which is understandable, but not acceptable. Being a business owner will require you to wear many different hats and some of the hats are not as comfortable as others, but all are needed. Like you would do with any other part of your business if you are not qualified to do it, you hire someone who is.
As for the churches, from the several I have contacted many have some mystery person who I could never reach who “runs” their social media department. Again another missed opportunity. In today’s world, social media is a monster and must be tapped into with just as much tenacity as any other area of your business.
Social media was so instrumental to me in running Www.thatsuitsyou.org, (a non-profit where we provide suits to men for work), I was able to connect with businesses like BLACK ENTERPRISE, ABC, CBS, MLB and individuals like BILL RITTER, DON CHAMPION and TOM LLAMAS. Also everyday business and individuals from all over the country. I was actually on the cover of a magazine in Hawaii simply based on social media. So I know the value that it can bring. As a result I began managing social media accounts for individuals and churches who realized they needed one but didnt know how to manage one or just didnt have the time to do it.
Whatever you reason may have been for not having a strong social media presence prior to reading this, make every effort to change that as you could be costing yourself customers and money by being ANTI SOCIAL!!!